In the process of crafting and shaping Everlane's brand identity, our primary objective was to capture the passions of Emery Everhart. More than just a horse trainer, Emery is your dedicated partner in the equestrian journey. Our approach to this classic branding endeavor aimed to authentically represent the multifaceted nature of her role, ensuring seamless translation across various platforms, including social media, legal documentation, and e-commerce channels.